Overview

The business and marketing sector drives the global economy — from technology and fashion to finance and entertainment. The BSc (Hons) Business and Marketing degree provides you with a solid foundation in business management while developing specialist marketing expertise. You’ll explore areas such as consumer behaviour, branding, digital marketing, communications, and marketing analytics.

Studying in Manchester, one of Europe’s most vibrant commercial cities, you’ll gain practical insights through real-world projects, case studies, and guest lectures from industry professionals. The course focuses on combining theoretical understanding with practical skills in communication, teamwork, and critical thinking — preparing you to succeed in competitive business environments.

Entry Requirements

• 104 UCAS points for the 3-year programme (any Level 3 subjects).

• 48 UCAS points for the 4-year Foundation Year route.

• Five GCSEs at grade C/4 or above, including English and Mathematics.

• IELTS 6.0 overall with no band less than 5.5 (for international applicants).

Employability & Career Prospects

Graduates are well-prepared for roles in marketing, management, entrepreneurship, and business development. The programme encourages creative problem-solving, adaptability, and strategic thinking — key attributes in today’s marketing world.

Potential career paths include:

• Marketing Manager

• Business Development Executive

• Digital Marketing Specialist

• Brand Strategist

• Market Research Analyst

• PR and Communications Officer

• Sales Manager

• Social Media Manager

• Business Consultant

• Product Manager

Structure & Content

Foundation Year (if taken):

• Communication Skills

• Data Skills

• Professional Development Skills

• Research Skills

Year One:

• Academic and Professional Skills

• Business Finance

• Economics for Business

• The Business Environment

Year Two:

• Principles and Practice of Marketing

• Marketing Communications

• Legal Aspects of Business

• Managing Human Resources

Year Three:

• Consumer Behaviour

• Business Strategy

• Digital Marketing

• Major Project (Marketing Focus)

Teaching & Assessment

Learning is delivered through lectures, workshops, seminars, tutorials, and live projects. Industry speakers and case studies ensure you gain real-world perspective. Assessment includes coursework, reports, group projects, presentations, and examinations.

Fees

UK/Home Students: £9,250 per year
Foundation Year: £5,760
International Students: See current fee schedule on university website